When I think about branding, there are several companies which come to mind. Coca-Cola, Nike, Taco Bell, Ford, Chili’s, Kellogg’s, and Disney are all Olympic brands due to their longevity and consumer recognition. These companies have stayed the test of time and established customer loyalty to be set up on pedestals as victors in theContinue reading “Branding”


When I think of taglines, I think about my wife (before we married) purchasing a video rental store back in 2004. The name of the store was Showtime Video. This was before the transition to every movie being accessible via internet or Redbox. This was a time where people went to the movie rental storeContinue reading “Taglines”

Take advantage of free resources to grow your business.

In the marketing world, I always encourage clients to take full advantage of free resources when marketing their business. Typically, this has to do with social media marketing, but something to consider beyond the social media frenzy is your immediate circle of friends, acquaintances  and associates. Before we get into the circle, let’s review someContinue reading “Take advantage of free resources to grow your business.”

Advertising with Structure and Spirit

When talking about creativity and strategy, left brain and right brain, logical and cognitive, there is another group which I would like to throw into the mix: structure and spirit. I believe there has to be a balance between these sources in order to reach a good advertising campaign. I compare this to building aContinue reading “Advertising with Structure and Spirit”

Be S.M.A.R.T. What you focus on grows.

Often times in business we get caught up in the evolution of day to day activities. We lose track of why we are doing what we are doing. This is no different when it comes to marketing a business. While marketing can be a contributing factor to increasing revenue, it often is looked at secondContinue reading “Be S.M.A.R.T. What you focus on grows.”