Resources and Being Resourceful

During hard times in a business it is important to recognize all your resources and how you can take those resources and be resourceful. Here are a few thought-provoking ideas for your business to review during these unique times. Change Resources – Change your business plan to meet demands. This is a hard pill toContinue reading “Resources and Being Resourceful”

Being Busy versus Being Productive

Marketing is one of those things which once you get into it, you can go down the rabbit hole real fast. You can find yourself with the intent of being productive, but really you end up killing time and just being busy. The below information is designed to give you some incite in being productiveContinue reading “Being Busy versus Being Productive”

Sell with Empathy

My favorite strength to use in selling is empathy. This imaginative concept of being able to relate and understand the thoughts and feelings of a consumer is a powerful tool in sales. Without empathy in sales, a salesperson can’t influence others, and prospects don’t buy from salespeople who don’t understand them. (Stanley, n.d.) After the introductionContinue reading “Sell with Empathy”

black iris branding development

We have been working with some family friends and business acquaintances over the past few months providing marketing and business development services. We have been listening to small businesses struggle as social media has been the go-to for marketing medium. However, small businesses are usually so entrenched in their business, they rarely take the timeContinue reading “black iris branding development”

Design Elements

When I think about design the first aspect which comes to mind is color. What colors are going to be used in my ad? What contrasting colors would I need to incorporate to make the ad pop or grab attention? “Color has been known to have a powerful psychological impact on people’s behavior and decisions. And thisContinue reading “Design Elements”

Branding

When I think about branding, there are several companies which come to mind. Coca-Cola, Nike, Taco Bell, Ford, Chili’s, Kellogg’s, and Disney are all Olympic brands due to their longevity and consumer recognition. These companies have stayed the test of time and established customer loyalty to be set up on pedestals as victors in theContinue reading “Branding”

Taglines

When I think of taglines, I think about my wife (before we married) purchasing a video rental store back in 2004. The name of the store was Showtime Video. This was before the transition to every movie being accessible via internet or Redbox. This was a time where people went to the movie rental storeContinue reading “Taglines”

Take advantage of free resources to grow your business.

In the marketing world, I always encourage clients to take full advantage of free resources when marketing their business. Typically, this has to do with social media marketing, but something to consider beyond the social media frenzy is your immediate circle of friends, acquaintances  and associates. Before we get into the circle, let’s review someContinue reading “Take advantage of free resources to grow your business.”

Advertising with Structure and Spirit

When talking about creativity and strategy, left brain and right brain, logical and cognitive, there is another group which I would like to throw into the mix: structure and spirit. I believe there has to be a balance between these sources in order to reach a good advertising campaign. I compare this to building aContinue reading “Advertising with Structure and Spirit”

Be S.M.A.R.T. What you focus on grows.

Often times in business we get caught up in the evolution of day to day activities. We lose track of why we are doing what we are doing. This is no different when it comes to marketing a business. While marketing can be a contributing factor to increasing revenue, it often is looked at secondContinue reading “Be S.M.A.R.T. What you focus on grows.”