Purchase Memories, not ads.

When it comes to advertising, I see millions upon millions of dollars thrown away on lack of innovation. Why would your business spend money on something that does not make an impact on your audience? Is it a gamble? Is it just replicating what others are doing? Is it the sense of feeling like youContinue reading “Purchase Memories, not ads.”

Augmented Reality is your future.

Have you been introduced to augmented reality (AR)? If you are in your 40’s, perhaps AR was first introduced to you in the movies when watching Star Wars (1977), when Princess Leia was projected from R2-D2 to deliver a message to Obi-Wan Kenobi. There is a good possibility your first introduction to AR was whenContinue reading “Augmented Reality is your future.”

Understanding the value of OPPOSITION.

There were companies I have worked for in the past who developed a passive aggressive approach to solving problems. The underlining result transformed the culture into a “groupthink”. If you have never heard of this before, let me introduce you to it, so you can learn how to avoid this major problem in corporations. AContinue reading “Understanding the value of OPPOSITION.”

Pivots and Partners

If 2020 taught us anything in the business world, it should be the importance of connectivity, access to people, and the understanding of pivoting (changing) your business to meet the demands of the consumer. Connectivity I have been sitting in my office doing mostly Zoom calls with clients for the past 11 months. When IContinue reading “Pivots and Partners”

Reflection post of 2020

As January, 2021 comes to an end, I find myself reflecting on the past year. While some businesses struggled with change and the forced pursuit of pivoting, I was blessed to have served some great clients whose businesses prospered in the dim light of the pandemic. Here is a list of the great businesses IContinue reading “Reflection post of 2020”

Resources and Being Resourceful

During hard times in a business it is important to recognize all your resources and how you can take those resources and be resourceful. Here are a few thought-provoking ideas for your business to review during these unique times. Change Resources – Change your business plan to meet demands. This is a hard pill toContinue reading “Resources and Being Resourceful”

Being Busy versus Being Productive

Marketing is one of those things which once you get into it, you can go down the rabbit hole real fast. You can find yourself with the intent of being productive, but really you end up killing time and just being busy. The below information is designed to give you some incite in being productiveContinue reading “Being Busy versus Being Productive”

Sell with Empathy

My favorite strength to use in selling is empathy. This imaginative concept of being able to relate and understand the thoughts and feelings of a consumer is a powerful tool in sales. Without empathy in sales, a salesperson can’t influence others, and prospects don’t buy from salespeople who don’t understand them. (Stanley, n.d.) After the introductionContinue reading “Sell with Empathy”

black iris branding development

We have been working with some family friends and business acquaintances over the past few months providing marketing and business development services. We have been listening to small businesses struggle as social media has been the go-to for marketing medium. However, small businesses are usually so entrenched in their business, they rarely take the timeContinue reading “black iris branding development”

Design Elements

When I think about design the first aspect which comes to mind is color. What colors are going to be used in my ad? What contrasting colors would I need to incorporate to make the ad pop or grab attention? “Color has been known to have a powerful psychological impact on people’s behavior and decisions. And thisContinue reading “Design Elements”